e-Marketing?
I have been hearing of some e-Marketing events in Doha lately. Guys, do you think online marketing is used now in Qatar? And do you think that traditional marketing (in stores and stuff) will be less used in the future? I am alweays thinking of how I can use technology to grow my business, and whether consumers in Doha really value companies that are techno-savvy..
What do you think?
I believe in it.........& will share my ideas.
I think Doha is suitable for e-businesses. Advantages are
1. Geography: Most businesses in Doha and it doesnt take much to deliver the items at the earliest & cheap.
2. Real estate costs: Showroom shops, for display, in prime location need high capital investment
3.24x7 service as your ebusiness is open at all times whereas in other business you have holidays, lunch breaks and no record of potential customers.
4. E-banking: E-banking has been installed and grown strong for all banks operating here.Also use of internet is widespread.
5.Present business: Most establishments here are just trading offices for goods sourced internationally, just keeping a fax machine and a part-time salesman. So an e-business would have no real competition.
But then, you have to
1.Maintain your website as a real office 24x7.
2.Enough storage space for all equiry and regular update
3.Guarantee/Warantee the goods provided.
4. Provide atleast 1 showroom so as to gain customer confidence.
5. Good marketing on internet and mostly in local news.
Best Wishes
I dont think we can get online here in qatar for next 1-2 years, I have used myself to lots of companies (all types) but more than 70% of this companies email bounce back due to over Quota, Companies have registered for email addresses but rarely open it. In some cases if they know sender they will open the mail or they delete without seeing the content.
WE KNOW VERY WELL ONLINE MARKETING WAS THELESS EFFORTS FOR ALL U NEED NOT ONLY IN QATAR BUT ALL OVER THE GLOVE...