F-word 'becoming vernacular' in Australia

britexpat
By britexpat

I love those digger-deviant Bruces - My question - Should it now be considered as acceptable everywhere ???

A snack maker in Australia has won approval to call its product "Nuckin Futs" after authorities accepted the f-word was part of the country's vernacular.

The snack, which is mostly comprised of edible nuts, was only intended to be sold in pubs, nightclubs and entertainment venues

The trademark regulator agreed to allow the name as long as the product is not marketed to children after the company's lawyers argued that "----" and "----ing" were not offensive and were "now part of the universal discourse of the ordinary Australian".
The authority overturned a ruling last year that the name was an "obvious spoonerism" and was shameful and inappropriate.

The decision to allow the name came as little surprise in Australia, where the f-word is a common features of everyday parlance.

Australia's dictionary of record, the Macquarie, has an entry for the f-word – and the word was accidentally dropped in a recent live speech by the Communications Minister, Stephen Conroy, who oversees the country's broadcasting standards.

Source: Telegraph

By anonymous• 22 Jan 2012 08:54
anonymous

If literature has the freedom to use these words then why couldn't I? (Double standards or hypocrisy everywhere you look!)

By Miss Mimi• 22 Jan 2012 01:40
Miss Mimi

Witch for one Flor. A few centuries ago, that was the strongest curse you could call a woman. Just read some shakespeare and you'll see words and actions that are considered curses that are totally harmless by todays standards.

Brit, I'm sure even just a few decades ago someone said the same thing about the word damn.

By britexpat• 21 Jan 2012 23:07
britexpat

I would agree that "it's just a word".. However, I would suggest that whilst many slang words have been accepted as norm, others in my opinion should not be. I would include "f***" as one of those..

By flor1212• 21 Jan 2012 22:09
flor1212

? It's just a word?

By Miss Mimi• 21 Jan 2012 21:45
Rating: 4/5
Miss Mimi

It's just a word, and a very versatile one at that. Not surprised that it's becoming more acceptable, words have a tendancy to do that, as meanings change and new "fouler" slang words take their place. Words that were prison worthy curses 200 years ago are now in the titles of Disney Channel shows.

By anonymous• 21 Jan 2012 18:44
anonymous

My aussie boss in Dubai used this word often as an adverb and an adjective when he didn't find a suitable word. Having worked with him for 5 years..I am not surprised.

By Bachus• 21 Jan 2012 18:32
Bachus

You have to admit that it is a very flexible word--in the right context it can mean so many things and it can be a noun, verb, adjective, or adverb.

By stealth• 21 Jan 2012 18:02
stealth

moral standard in convict land?

By flor1212• 21 Jan 2012 17:59
flor1212

down, right, left, WHERE? Should we be surprised about this? Only in ...........!

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