Reality Bites Back
By Wild Turkey •
Al Jazeera America will shut down its cable news channel despite spending heavily to break into the US market.
Al Jazeera America was available in about 60 million American homes. Politico notes that the channel reached an average of 19,000 viewers each day in 2015, far fewer than its competitors.
The channel struggled with internal turmoil, as well, including multiple discrimination lawsuits that ended up ousting its founding CEO.
Which shows that money alone is not sufficient to be successful.
Yep .. Americans are easily spooked
I can't help but think the name and branding spooked its targeted American audience.
Everybody is after their own share ....... then the situation changes so suddenly ............ Thu, 14.01.2016, 10.15 hrs ....
Al Jazeera was the victim of perception . Although it was a great channel the perception fuelled by its competitors was that it was Arab biased
Hi, Any business depends upon the marketing, one has to adapt the changing environment swiftly. Let them 've a second chance some time later , may be.