Professional Profile

SPECIALITIES:
1- 20 years of career, experience in MEA, CIS, Balkans, and Far East markets with local distributors and retailers.
2- International business development, market and investment assessment, FMCG, sales, marketing, profit development, recruiting, supply chain, and distribution team management.
3- Goal-oriented person. Enjoy pulling up my sleeves and sharing my experiences with team members exceeding targets.
4- Sales and branding experience for confectionery, canned food, edible oils, beverages, frozen food, commodities, dairy, culinary, and functional products.
5- Taking strength from transformation and training. Motivation from success.

Expertise:
• Confectionery, beverage, dairy, edible oils, frozen food, and packaging material professional.
• Developing go-to-market strategies and leading 1-3-5 years business plans
• Opening new markets and product launch, B2B – B2C sales management and revenue development
• Product launch, set up direct distribution, distribution drive, and roadshow for product activation
• Distributor management, train & motivate distributor sales managers. (10 steps of sales call)
• Supply chain fundamentals in different categories from various countries.
• Manage all ATL/BTL campaigns, and coordinate with all marketing elements.
• Follow and sustain all sales performance, teams’ KPI, and profitability of the overall business.