What's wrong with ..."blood"?
LONDON - A lorry billboard for the Sun newspaper, which cheekily mocked the Australians' 2008 Olympic medal haul, has been banned.
The ad, which was driven around London, stated: Where the bloody hell were you? and compared Britain’s medal haul of 19 to Australia’s 14.
The Advertising Standards Authority received a complaint that the ad was offensive in a public place where it could be seen by children.
Its ruling said: We… considered that the word "bloody" was a swear word, albeit a milder one than some others and concluded that it was socially irresponsible to reproduce it in advertising in an untargeted medium to which children could be exposed.
The Sun had argued that the word "bloody" was a generally acceptable mild epithet, and not offensive.
However, the ASA ordered that the ad was not shown again.
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http://www.brandrepublic.com/News/865139/Sun-poster-banned-use-swearword/
bloody hell mate....we beat the brits in silver by 2 and in the bronze by 2. Yay the underdogs!!...we have no problems with saying bloody.
smile lots laugh more
mmmmm I think its not acceptable to have this language on a billboard! It should read...where art thou?
bloody hell brit, your right, PC gone mad.
"Bloody jobsworths are ruing a great bloody country.."
how about "fecking"?
i prefer the word "farking"
Sorry.. The use of the word "Bloody" in this context is not an expletive..
Bloody jobsworths are ruing a great bloody country..
about an Australian TV campaign depicting a 'Brit' (played by an Ozzie) throwing down the gauntlet to the Ozzies over the 2012 Olympics. i.e. to goad the Ozzie wannabee Gold Medalists to get off their proverbials and get training! lol
Was this maybe in answer to The Sun's lorry? If so, then 'fair play, possom!' It's not cricket, but ...
:D
Yes, I think the word 'bloody' used to be expletive. Brits used to ban this word too!
cheers,
paul
Bloody hell! PC gone mad..