Ritu thakwani
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Objective
To strive for excellence in my area of work through quality, efficiency and team work and thus contribute to the fulfillment of my organizational goals while keeping the dignity and standard of my profession always high.
Work Experience
Working with Paytm (one97 communication Ltd) as Social Media Assosiate cum Office Assistant
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From March 2018 till Nov 2018.
A key role is to look overall social media space for providing customer satisfaction across platforms.
Responsibilities:
1. Proactively attend all the queries, complaints, requests across the company’s social media platforms .
2. Raise issues to the concerned teams and follow up for resolutions.
3. Proactively and continuously keep the customer and stakeholders informed about the status of the problem.
4. High level of individual discretion to ensure customer satisfaction and business success.
5. Build credibility with customers by empathizing with their problem in words, proactively understand their needs and respond promptly.
6. Accurately document all customer issues via emails and customer support tools(which include onedirect, sales force, wallet panel, seller panel), adhere to the process and follow-up timely .
7. Highlight the noise in the social space to the key holders within the organization and ensure speedy resolutions.
8. Actively handle twitter and facbook handel.
9. Perform calculation of salary and allowance to be paid.
10. Perform calculation of salary deductions.
11. Uploading Payroll payments online.
12. Handle, prepare and arrange payment and reporting of any employee/employer contribution and submit monthly returns .
13. Prepare and distribute physical payslip or E-pay slips for each employee Payslip distribution
Done internship in SNVA Ventures Pvt Ltd. From September 2017 till February 2018.
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Responsibilities:
1. ON Page Activities: Searching keywords for project through Google adward, Create the Meta’s for site which include meta keywords, meta description. Analysis of the site through Google Analytics, website branding, Google Listing, Backlinks, caching and indexing, Fixing the url issues( Redirecting 301, 302 and canonical ets) Google Indexing, Yahoo Indexing.
2. OFF Page Activities: Directory submission, social bookmarking, business listing, local listing, google listing, search engine submission, blog submission, press release, Article submission, Link wheel, Classified, Blog creation, Forum Submission, RSS, Micro Blogging, Blog Commenting,.
3. SMO: which include Facebook, Twitter, YouTube, LinkedIn which include creating of pages, events and promotion etc.
4. Basic knowledge of PPC and Display Advertising.
Worked with Shoppers Stop Ltd as Unit Marketing Head, handling five stores in Gurgaon and
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South Delhi Region. From April 2015 to January 2017
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Responsibilities:
· Preparation of the Marketing plan for a calendar year keeping the retail business in interest.
· Ensure the execution of Marketing Campaign, events, scheme & promotion as per the plan.
· Identifying the catchment areas & working with the vendors for erecting communication tools like bill board, retro poles, etc.
· do tie-ups with local players to offer freebies to Trends customers for delight factor.
· Do competition study and update HO of the same regularly.
· Tie-ups for the “First Citizen” Loyalty program (ranked 2nd best after Jet Airways) to add to the goodwill of the Brand “Shoppers Stop” & to enhance customer experience even outside our stores.
· Generating SOH/SOR ( Space on Rent/ Space on Hire) (income which contributed to the bottom line revenues of the company month on month & also helped drive footfalls to the stores & enhance customer experience on his/her every shopping trip to our store
· More efficient PO generation process
· More locally relevant activities will help team connect with customers.
· Coordination with VM for the signage & display boards & ensuring it is put on before the start of the event/scheme/promotion.
Achievements:
· Successfully handled visit of Master Chef “Sanjeev Kapoor” and Bollywood Actress “Parineeti Chopra at Home Stop for promoting brand.
· Tie up with brands and generated revenue and gifts for customers e.g. Chambor, Kama Ayurveda, Debora Milano etc.
· Brand promotion done with different colleges specially to promote the season launch (IBMR, JK business school.)
· In store events done with schools and with top customers to increase the footfall.
Worked in a Leading Health & Wellness Company Nestle India Ltd as Sale officer, handled East Delhi
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Territory from September 2013 to January 2015
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Responsibilities:
· Ensuring product availability at all relevant channels (GT, OT, OOH, and FS) for Nestle Healthy Drinks & Chilled Dairy products
· Responsible for planning & achieving monthly targets.
· Maintaining and enhancing trade relations.
· Working on marketing activities for brand building through promotions & BTL activities.
· Monitoring competition and analyzing competitor activity.
· Overall accountable for all operational programs in the assigned area.
· Developing and appointing new business partners to expand product reach in market.
· Management of the Distributer point in terms of compliance, efficiency, tracking of delivery from distributer to consumer, managing distributor's overhead expenses and ensuring payments for the same.
· Management of the Secondary Sales Force in terms of compliance, Trainings, performance evaluation, coordination and communication between them and the distributor and optimization of their expenditure.
Achievements:
· Launched Buttermilk & Sweet Lassi with 100% penetration outlets in May’14.
· Planning, Merchandising, Activations, Re-purchase, Budgets for the above NPD’s at branch level.
· Have re-distributed Buttermilk/Sweet Lassi in all institutional segments.
Worked with Yakult Danone India Pvt Ltd as Yakult Lady Co-coordinator, handled Central Delhi
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Territory from May 2013 to September 2013
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Responsibilities:
· Development of sales in an assigned area working door to door.
· Handled centre operations.
· Recruiting of Yakult Ladies.
· Trained & motivated Yakult Ladies.
· Supervising delivery of products to customers by Yakult Ladies.
· Sales promotion in small retail stores, residential localities, schools, offices etc.
· Provided training to Yakult Ladies for field work and customer handling
· Provided internal Support administratively for back office operations in a centre.
· Coordinated with Yakult Ladies for specific requirement, promotion material, petty cash and uniform etc.
· Maintained daily sales report and kept a log book of vehicles.
Achievements:
· Had over achieved the targets in whole duration of Yakult Danone India Pvt Ltd.
Summer Internship
Duration: April 2012 to June 2012
Two months summer internship program in Future Group (Big Bazaar) on “Catchment Analysis, Marketing Planning and Promotion for the Launch of fourth store of Big Bazaar in Lucknow”
· Worked closely with the Marketing Team of Big Bazaar in successful Launch of 4th Store of Lucknow at Shalimar Eldee which was totally BTL Driven and was one of the best launches of North with customer entry of 10000+ and more than 100% sales target achievement on the day of Launch.
· Done Pre and post survey to do the Marketing Planning and to get the feedback from the customers.
· Successfully Developed Alliances with Club Mahindra, Tata Photon Plus, Pizza Hut, Javed Habib’s Hair cut saloon and Mckkr’s my food restaurant for the launch of new store of Big Bazaar.
Other activities during Internship:
· Assisted Marketing Team in execution of all the elements during 1st PUBLIC HOLIDAY SALE and also conducted customer connect activities inside all 4 stores independently.
· Worked closely in the initial planning of Ms. Kitchen Smart, Larger than Life Event where successfully developed alliance with Mrs PANKAJ BADHODIA (1st Master Chef Winner) to judge the event on complimentary basis.
Academic Qualification
|
Qualification |
Branch / Stream |
Year of passing |
College/ School |
University/ Board |
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PGDM |
Marketing& IB
|
2013 |
NIILM Center for Management Studies |
AICTE |
|
Graduation (B.COM) |
Commerce |
2011 |
National P.G.College, Lucknow
|
Lucknow University |
|
Class 12th |
Commerce |
2008 |
Spring Dale College, Lucknow |
I.S.C. Board |
|
Class 10th |
|
2006 |
Spring Dale College, Lucknow |
I.C.S.E Board |
Academic Achievement
· Won 1st prize in HR dwellupment “ ice breaker " organized by NIILM CMS 2012
· Participated in Markquize organized by NIILM CMS, 2011
Extracurricular Activities and Achievements
· Participated in Inter school Badminton Tournament organized by Spring Dale School, 2007.
· Coordinator in ALL INDIA B-PLAN COMPETITION 2011
· Coordinator in ARISTOS 2011and 2012
· Coordinator in SYNERGY 2012
· Conduct an activity “LAUNCHPAD”, 2012
· Coordinator in seminar “Transforming Indian economy in service led : Gain or Concern”.2012
· Conduct a survey on “SPORTS SHOULD BE ENCOURGED IN SCHOOLS OR NOT” research organized by IIM SHILONG.
Strengths
· A good speaker and a good listener.
· Positive attitude towards work.
· Amiable Personality
· Quick Learner
· Ability to meet deadline
· Hard worker
· Confidence in teamwork.
· Patience
· Creative.
Personal Details
Father’s Name : Mr. Vimal Thakwani
Mother’s Name : Mrs. Bharti Thakwani
Husband’s Name : Mr. Nitesh Chandani
Date of Birth : April 11, 1990
Age : 27
Hobbies/interest : Travelling, Listening to Music, Playing Badminton, Cooking
Permanent Address : Flat No. 1206A Tower A1 Bharat City Indraprastha Yojna Ghaziabad U.P
Marital Status : Married
(Ritu Thakwani)
