After Friday’s defeat against Sri Lanka, Team India not only lost its popularity among the masses but also suffered a blow in the ad world. Corporates, who had based their ad campaigns on cricket and cricketers, are now on back foot.
Sunfeast biscuit’s ad featuring Sachin Tendulkar could soon be off air. The company will instead use the alternative ad featuring Shah Rukh Khan.
Pepsi has now pulled out its commercial ‘Ladega to Jeetega’, which featured Sourav Ganguly, Rahul Dravid, Sachin Tendulkar, Yuvraj Singh and Mahedrasingh Dhoni.
Instead, the company has started running an ad shot, yet again, with Shah Rukh Khan, said Pepsi’s publicist. Sourav Ganguly, who had made a singular comeback, is the brand ambassador for Puma Sports.
The company, which was planning a huge campaign with Ganguly has now shelved the plan. “We had done a photo shoot with Ganguly with our products before the World Cup.
We were going to follow it up with a huge campaign, but now we have decided to cut costs on the campaign and restrict it to a short one,” said Rajiv Mehta, managing director Puma Sports.
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Buick's new car is called 71.
It carries two in the front and 69 in the back
----------------------------------------- www.e4u.name.qa
*This is from today's Mid-Day Newspaper*
After Friday’s defeat against Sri Lanka, Team India not only lost its popularity among the masses but also suffered a blow in the ad world. Corporates, who had based their ad campaigns on cricket and cricketers, are now on back foot.
Sunfeast biscuit’s ad featuring Sachin Tendulkar could soon be off air. The company will instead use the alternative ad featuring Shah Rukh Khan.
Pepsi has now pulled out its commercial ‘Ladega to Jeetega’, which featured Sourav Ganguly, Rahul Dravid, Sachin Tendulkar, Yuvraj Singh and Mahedrasingh Dhoni.
Instead, the company has started running an ad shot, yet again, with Shah Rukh Khan, said Pepsi’s publicist. Sourav Ganguly, who had made a singular comeback, is the brand ambassador for Puma Sports.
The company, which was planning a huge campaign with Ganguly has now shelved the plan. “We had done a photo shoot with Ganguly with our products before the World Cup.
We were going to follow it up with a huge campaign, but now we have decided to cut costs on the campaign and restrict it to a short one,” said Rajiv Mehta, managing director Puma Sports.
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Buick's new car is called 71.
It carries two in the front and 69 in the back
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www.e4u.name.qa