I thought they would, as well, because the new models ('09) are replacing the older models ('08). No one mentioned gas prices or poor economy.

Although that does bring up the topic of price transparency. In many countries, car dealers must openly post the invoice and MSRP of a vehicle. This protects the consumer from inflated prices (and collution amongst auto dealers). I'm sure this will eventually become common practice here, but one does wonder about the standard for car prices here...