see here in below a quote of cow urine drinker:

It will be a revolution of sorts. The acceptance of cow urine as a potent medicine is increasing day by day and once it comes as a cold drink, its demand will definitely increase," Prakash claimed.

What is potent medicine? If anyone studied the method of manufacturing homeopathy medicine, he can easily understand the process. Let me brief it to you., using a a cush cush machine, that makes shakes intesively a change in the molecule take places depends on impact is given is named as potency. For medicine, the lowest potency begins from the figure, 30, 50, 200,1000 i.e. 1 M.
Here the same Prakash deviating from the medical path to soft drink path, derailed cold drink. hahha.