How about Qatar: The Hidden Pearl? (.....gone blank now ;-)

There are so many events that go on in Qatar but you never hear of them unless by accident or through word of mouth. People in other countries would kill to attend some of the tournaments etc that are held here but because very few get to know that such events will be held in the first place, stadiums are very often half empty.

So many advertising opportiunities that lay dormant, major major potential.