i agree with ngourlay. we need a visual campaign on this matter, the same way the traffic police campaigned "for Life" in general, but this time focused on children.

everytime i know somebody who doesn't buckle up their kids, i advise them to do better, and they say the same arrogant reply: "nah, it will not happen to me."

maybe if the trauma centers could release some relevant statistics, people will realize that it DOES happen, and it MIGHT happen, and CAN happen to them....

or not... :(