nadt,

I answered your question before you even asked it when I said 'who cares?!'

So my point is:

1- What you called 'step in the right direction' won't work!

2- Only marching and strikes and heavy stuff work, but people fear those because of its implications. People will choose this way only if they are ready to pay the price, and they won't be ready to pay the price unless they care.

3- From 1 & 2 above, no one cares except those who would pay the price.

I hope this clarifies.