Once they collect enough superseded, defective, cut sizes and downgraded items. Instead of throwing it out, they will announce SALE, which still gets them 20% profit. Most of the places announce BUY ONE GET ONE FREE but still they have enough profit, you can imagine, how much will be the real profit they are getting in normal sale season. Just looting the customers with their brands, as they have monopoly. Ramadan is good business season, so we can expect it end of Ramadan. Your guess is right.