LP--you don't get it. So Heineken has a contract worth a few tens of millions. So what? Qatar's infrastructure is several billions. Who do you think is profiting from all that? Foreign companies. How do you think these foreign companies will react if their contracts are pulled so that a single alcohol maker can make its paltry tens of millions? And there are other non-alcohol advertisers to sponsor the wc. And Heineken's main money from the wc is not made from beer sales at the stadiums. it is made from people seeing the ads on television and then buying it at home. They can still do this.

Look at the bigger picture. I sure hope you are not in business LP. What a disaster that would be.