Publicity...I'm from Mexico where football is like the most important sport/show, there's a lot of publicity in tv, radio, news paper, you always know what are the matches of the week, schedules, names of the stadiums, once you decide to go to the stadium, you can have snacks, drinks, etc. When I arrived here to Doha I try to go to the first game of Benitez, never find where to buy the ticket, not quite sure the timing of the game and then everything is arabic, I know I'm in the middle east, I know this is an arab country, but at least the important things they should provided it also in english, 100% arabic, reduces your target market to only arab speakers