Rasasi pioneered the concept of exclusive and dedicated mono-brand fragrance store. Rasasi has remained committed to its raison d’être of creating the finest perfumes that epitomize quality and sophistication, and moreover a fine mastery over the art of blending fragrances. As a regional industry leader with many firsts to its credit, Rasasi has been at the forefront of growth, innovation, and evolution of the regional perfume sector into a modern and aggressively growing industry.