Oryx Group for Food Services' #DrinkPink Campaign Raised Funds for QCS

Breast cancer has seen increasing numbers over the years, but the good news prevails with the survival rates improving as well. This is likely due to targeted treatments, earlier detection and overall better awareness through local organizations and campaigns. Many seek out to help fund local support services, hospitals and research labs to help those affected by breast cancer.

In honour of Breast Cancer Awareness Month last October, the local organization, Oryx Group for Food Services, launched a #DrinkPink campaign at all Nando’s and Ocean Basket branches across Qatar, allowing a percentage of the proceeds to benefit Qatar Cancer Society’s initiative towards Breast Cancer Awareness Month. They mixed up a special pink-hued ‘Rosa Margarita’ cocktail, that was offered at both big-chain restaurants to help everyone sip for a good cause!

Chief Operating Officer of Oryx Group for Food and Services, Chris Clark, showed his gratitude towards his organization and the efforts that everyone involved has put to make this campaign successful and raise over QAR9000. He said in a recent statement that his organization “has been a part of Qatar’s gastronomy landscape for 18 years, and it is our pleasure to work with a prestigious organization like Qatar Cancer Society towards the cause of breast cancer awareness. I take this opportunity to thank our patrons and staff for helping us reach a total of QAR 9138, this would not have been possible without you.”

Prior to the launch of the #DrinkPink campaign, Oryx Group for Food Services held an internal competition that allowed several contestants to create the best mocktail drink to launch in time for Breast Cancer Awareness month and after several trials, Rosa Margarita was the highest rated one by staff and subsequently the bestselling drink of the month at all Nando’s and Ocean Basket branches. Oryx Group for Food Services has been a part of the Breast Cancer awareness campaigns for last few years and continuously works towards the betterment of the community through collaborations with local organizations.

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