Online Media ‘Clicking’ with Audiences
Information and communication technologies are rapidly changing the way people receive their information. In the Arab world, some more traditional forms of communication remain dominant, however with increasing internet usage and higher levels of participation in "new media," such as social networking sites and blogs, the media and marketers are in need to rethink how best to reach their target audiences.
Jawad Abassi, the founder of the Arab Advisors Group, a company specializing research and analysis in the Middle East, offered his thoughts on the some of the latest media trends in the region. Abassi recently spoke to ictQATAR’s e-newsletter on such a vital topic. To view the full article, follow this link: http://www.ict.gov.qa/output/NewsPage.aspx?PageID=1091
