5 things when marketing to Arab women
If women are complicated, it’s only because you haven’t reach out to them properly.
When you’re targeting women in your marketing campaign keep these important points in mind:
1. Women are not only mothers
Not every woman is a mother or a housewife. Among women there are endless sub-groups you can target. Study them carefully before making assumptions about your consumer group.
2. Culture plays a big role
While women across regions and cultures can relate on many levels, you can’t ignore their differences either. Women consumers in the Middle East will be very different from women consumers in the Western world. Remember, you’re trying to reach out to them, not change them.
3. Purchasing power varies
Do not assume that either the man of the house or the woman of the house is solely in charge of the family’s purchases. More and more women are becoming self-sufficient long before they start a family and often the budgeting and purchasing are a shared responsibility in Arab households.
4. Women on your team
While you’re not obliged to do so, it might not be such a bad idea to have women on your team to help you get into the life and minds of women. Of course by no means should you hire anyone, man or woman, if they are not the best possible candidate for the job. Qualifications come first. Gender is just a bonus.
5. Your medium will matter
Figures show that despite the increase of women on Facebook in the last year, the numbers are still low. Before diving head-first into social media, discover what works best for your campaign; consider the places where most women notice and inquire about products and services that interest them.
Ref:
http://marketinghub.bayt.com/articles/5-things-remember-when-marketing-arab-women
meh... hopeless. I must assume u all are suffering from the side effects of ramadan.
i think its the brief summary for sale girls
Lol MrX
just saw an office mate picking his nose with eyebrows fighting with each other and I assume he's reading this, you can tell by the look on his face.
and the paint color was black...:(
Rizks was decorating his front room earlier and unfortunately whilst in the middle of doing so , he tripped on his lungi and kicked the bucket.The daft bugger got paint everywhere! :O(
Why your nose?
Imagine reading this while picking your nose.
"Not every woman is a mother or a housewife"... never had any doubt atleast on this one ..:)
NRFS ?
BTW who is selling and who is buying.....One local fellow contacted me for a new type of colour scheme and curtains renovation.....When I asked him about his wife choice he yelled EEEYANI WHAT I LIKE SHE LIKE....I simply completed the job..yes it is true that so many persons dont give buying power to their wives... :(
y is that so
I said: "OMG!"
Sorry... dozed off... what were you saying again?