Goli - The branded Vada pav
Goli Vada Pav in Mumbai has the distinction of being the only kind of machine-made vada pav that is standardised and has a shelf life of nine months.
S Venkatesh Iyer, the brain behind the concept of Goli Vada Pav, said the company - Goli Vada Pav - has partnered with OSI Inc, which has been processing and supplying food to McDonald's for the last forty years.
"Right from slicing, peeling and dicing each process is completely automated. The process involved is similar to that of making a McDonald's burger. These vadas - or golis as they are called - after being prepared, are frozen at - 18 degrees Celsius and then packed. These packets are marked with the date of manufacture and the date of expiry," he said.
At the Goli outlets, these vada pavs unpacked, deep fried and served. Venkatesh said that all the 75 outlets of the company are supplied with the vadas made in the factory.
"At present, we have outlets in 75 different locations in the country. Other than Mumbai and Pune, we have outlets mostly in Tier-II cities like Nasik and Nagpur. We are also planning outlets overseas. Our vadas can be shipped to any place in the world," he said.
In the age of multinationals brands, there is a need to create desi brands, he pointed out. "I remember my neighbour, a vice-president of Kellogg's, who quit his job after many years. He used to say that no matter what foreign food brand an Indian may use he would eat only ethnic or desi food. These things triggered our venture. A vada pav is a 100 per cent desi food, which can be eaten on the go," he said.
Venkatesh or Venky as he is known to his friends said that after working for 15 years in the field of finance, one day when he told his investors and friends about opening a vada pav business, everyone said, "You are giving us goli."
"That gave me the reason to call the company Goli Vada Pav," he said with a smile. Venkatesh kicked off the venture in Kalyan, a far-off suburb of Mumbai, in 2004.
"It was a small outlet with around 200 square feet (sq ft) of space. We started selling vadas and tea with other snacks like samosas. Initially, we faced many challenges, such as huge wastage, pilferage and quality issues," he said.
Currently, the company has an annual turnover of Rs 10-12 crore. It hopes to double the figure this fiscal. "We plan to add another 50 outlets this year. Our revenue target for the next five years is Rs 180 crore, and presence expanded to 500 outlets," he said.
Goli plans to get into a couple of other formats, too. "We plan to get into small kiosks of size 75 sq ft with one staff manning it and serving just one product - vada pav. In the next five years, we plan to set up 1,000 to 1,500 of these outlets. The other format would be large outlets in the size of 1,000 to 4,000 sq ft with a staff size of 10 to 12 manning it. These would serve 11 to 12 of the products," he said.
Venkatesh plans to add pav bhaji to the dinner menu in the coming days. "In the mornings we have sandwiches or bread bhaji with tea as people don't prefer fried stuff. Similarly, in the evenings the pav bhaji would attract a number of people," he said.
cherukkan everyone knows both of us are real bhukkads.. LOL ;)
I once had Dhokla here in Bombay chowpatty, was ok.
Why everybody is inviting only wk and Rizks? Are we forebidden for such invitation?
Guys, where can I find good dhokla here?
SarrY ! :)
abe popat i had gone for lunch ALONE....:) tatz why quite for few mins....lol
The village is Baindur.Yes I do know nawaythi Mashallah. I can understand it better than I speak it. We speak urdu & hindi better. Batkhal is beautiful..been there only once though.
lol WK- he is ideal husband... he he...lucky me..
Sebastian- why what???
Abe taklu read my next comment.
bnb maybe he was quiet in his wife's presence. Happens to most men :P
beautynbrain - why?
WK- dont ask him to speak more...becz he really speaks too much...
Rizks- learn something from WK. he will be taking me out soon with my hubby....
WK bhukkad, cant u bloody spend few bucks and take ur cousin sister BnB out for Aloo porota, rajmaa chawal and daal ? :(
u beggar ...:)
shame on u for asking ur cousin sis to take u out for lunch.
Inshallah bnb :)
And since I can't cook anything except instant noodles, I can only invite you outside :P
Will invite you and your hubby out for lunch/dinner some day but you have to tell him to speak more, I like talkative people :P
WK- lets hope someday I can invite u to my place. will try to cook aloo parantha/rajma/kadi for u....
Rizk- u r bad bro...this happened just becz of u....
lol bnb, no worries I won't be coming just yet :P
can someone show me exit door????
rizk home????y nt urs..well prepare dhokla n aloo parata as well fr me
I love Rajma-Chawal and Kadi-Chawal too :P
lol WK- i know how to prepare paranthas but still not as good as the one prepared by my mother in law
Are I need to eat good old Aloo Paranthas, have you learnt how to make them yet??
If yes then I am self-inviting myself to your house, LOL :P
ha ha ha...lets go to Rizk's home.
wen u ll u invite us fr lunch/dinner.only thursday r friday i can cum ,,m telling u..:)
lol bnb I thought you will take me out for lunch/dinner :P
WK- when u r taking me for lunch/dinner???
Rizks what is this man, take out your sister for lunch. Rakhi is around the corner, don't you want her to tie Rakhi on your arm that day :P
Rizks- dont cheat me now...
bro ? :(
Pajju i think BnB is referrring to you ?
hmmm, not bad. I was thinking of my breakfast this morning and I saw this article about goli in Yahoo India and I got more hungry. I thought of sharing the taste of vada pav with my QL friends and in the morning I found only Rizks and a while after Sonia who posted their comments. I was wondering what happened. I was busy in my works and returned to QL a while ago. are wah the thread is really live (even if it is hijacked)
I know guys there are plenty of QLers with a watery mouth read the thread. hehehe.....
bro ke sath jane me kya confirm karna rizks....
trans: rizks confirmed for lunch...
hey saeed i waz jess kidding.n thnx fr invitaion.
BnB first confirm yourself tat u can come along with me for Lunch ? :)
later we both can go and have lunch peacefully...lol
Saeedji- no problem u can pick me up tomorrow for lunch. he he
fathima bhatkuli,,do u spk bhatkuli languagi.once i visited bhatkal.i have many colg frend frm bhatkal.arey yar itz like bichdey dost milgaye.lol.by the way which small place,near bhatkal
what is going on here???? Rizks r u coming to pick me up for lunch???
hey thnx bro saeed..by the way fasting starts frm thursday ..i ll try to make up my visit to ur house hehehe.but b present dude.
My mom's dad was from Kerala and her mom from a very small village near bhatkal.Most of my relatives in India are from Kerala,Manglore & Batkhal. Actually my family tree is all mixed up. We have even ancestors from Malaysia and possibly Morocco ..lol. thats why I always think nationalities are overrated..cos we can never figure out ours =D
heheh.m nt a delhi boy..my dad is frm bangalore n mom is frm mumbai.i studied in bangalore.n ya ofcourse i like mirch masala.i like radio mirch too.but i dnt find anything in QATAR.sad.
soniaji witot spices food doesnt taste good.well i m nt kabayan to have food with spices..lol,but shud b limited my dear.
fr each n every thing ther is a limit.agree all.omg m becoming philosopher.nopez:)
lol saeed wat programme ? my fav is strip show LOL :))
life and you Pajju-did you ever have one to offer me?
WK-I had one ID-but you were not a member of QL then-got to grow
Happy to hear that hon..Always nice to meet people of my kind,Maashallah!
yes I have , shall i offer u ? and WK yes he was there with his previous ID
life and you Pajju-did you ever have one to offer me?
WK-I had one ID-but you were not a member of QL then-get to grow
arman, so you like to add up spices for all the comments?? lol
okie dude..sure ya i m working i did MBA .i was working in india wid BPO,now i m working in.Qtar as a accountant.Well I do like all memebers whoever they r.n wanna b frend.but u know saeed.ther shud b mirch masala in paani poori then only u ll get good taste in pani poori.sumtime little cozy fight itz ok.bt shud nt hurtz the sentiments.ryt my dear
saeed thnx dude.wat crime i did that everyone cum in rescue.did i say anything wrong...plz let me know saeed ji.ya i know QLers r very kind that y i m here my dear saeed.idint find good place than QL to hangout in Qatar.thiz my 5 month in qATAR
what abt me Saeedji???
huhhh..risk...m still kid infront of u my dear.u only told me in that sense..well.my grandpa used to say me.give respect n take respect.oh i mis my grandpa.now u remind me thnx rizk
huhhh..risk...m still kid infront of u my dear.u only told me in that sense..well.my grandpa used to say me.give respect n take respect.oh i mis my grandpa.now u remind me thnx rizk
armen give respect and take respect .. and ur new too first try to learn how to behave with old Qlers
armen give respect and take respect .. and ur new too first try to learn how to behave with old Qlers
saeed, did you forget to take the name of some LADIES QLers?? lol
Attention seekers everywhere.
wk if u r not blocking entry n exit door then dnt try to stand near by.
abe Soniya chup be....:)
armanek, respect is not given it is Earned.
U give respect, u get the same back.
Hope u got wat i mean ? and stop acting like a kid.
Same breeds ha? ;-) Joking Joking!!! :)
hahahaha...ok soniyaji..i ll.coz rizk is risky i guess
ok rizks...tell me whom to gv respect.n fr how many days...:))
lol I am not blocking the entry door, the "good members" can come here and post whatever they want and I am not blocking the exit door also so those who are bored can leave ;)
Yah arman,,,rizk is the oldest member of QL..lol...show some respect to him atleast..say sorry now...is it ok RIZK BRO?
have a gooooooooooood time wk.have a lemon juice
armanek4u chill my friend, as u r new to site u need to show some respect.
cheers !!
letz not get hyper dude wk.coz here ther r many other goods members who cum here to have sum good time
Good for you
ya wk i dnt do thiz bullshit business.heheheh cool dude
Is it so difficult for people to tolerate when few people are trying to lighten mood?
Every thread ends up in conflicts and fighting these days and people ask why is everyone hiding real identity.
:-((
armanek now that is none of your business, is it?
by the way if you dont know what Vada Pav is ... then NEVER order one in Bombay Chowpatty... unless you wanna know how my anus smells.
ROFLMAO
wk ..wat r u here fr????collecting comments
Soniya, sorry i cant share my sense to senseless people...:(
lol those who never comment have a problem with the comments.. We are not here to educate or entertain you guys, make your own interesting threads ;)
FathimaH, nice to know about u...
rizk, GUNNER seriously needs your sense of humour now...will u plz do the honour??
Gunner, you are most welcome to take an EXIT DOOR from this thread...TATA BYE BYE..
dnt forget u my dear
My mom is Indian. At least both her parents are. They migrated to SL where I was born.And my dad's mom was also of Indian descent.We have always been more Indian than Sri Lankan despite living in Sri Lanka.We speak Indian languages better too. In fact in SL folks think of our family as an Indian family. I must say I love love India. Got many beloved relatives there!
nice collection of comments wk,nice hardwork
wanna life ?
Woah the commentators on QL's condition are back with a new id, lol..
watdapak, why dont u press Ctrl Alt and Delete in your keyboard and stay happy ?
watdapak, r u alright??
huh had a great breakfst wid vada pau:)
Recent comments
Pajju stop sendi
Colt, pajju
WK, it is
Rizks- u can take me for
Colt, try and
Pajju, use ENGLISH buddy....
Rizkz that must
Colt abey
Pajju, in bad mood since
WK thats
saeedji, thnx for the
WK poda....:)
Pajju, in bad mood
WK dont try to mess
Wk, come mumbai.....:)...it's
Vada Pav= Big legs ...... ROFL:-D
WK dont try to mess around here in QL.
You are not Messi....:(
Are soniya I know re, had it many times..just messing around ;)
saeedji, thnx for the invitation in advance..:)
Wk, come mumbai.....:)...it's a DESI(INDAINISED) version of VEG.BURGER..
Rizks is it Poda vov??
oh ya.India nothing official abt it..Aaahaaa:)i dint find yummy yummy food like pani poori,paav bhaji gola, bhutta in indian eshtyle here in Qatar.
Vada Pav = Big Legs
FathimaH, are you an INDIAN?? But ur profile says something else...
WK poda....:)
BnB, no worries if its for meals only.
For shoppings, y may gib me ur hubby's credit cards..:(
What is Vada-Pav?
soniya .. wow it was really nice letter .. LOL
drmana , dunt worry u will never get PM until u start Trans :P
Pajju- why did u go to Mannai. I hope they havent screwed u there he he...
Drmana- pajju is in bed mood... he he
saeedji, everything is fine at my end...i got the news of ur wedding by oct-nov this yr...i m still in mumbai...so invite me as well..:))
Pajju stop sendin me links to adult sites in my PM...:(
I am not Interested.
drmana, pajju bro always favours to use ENGLISH in the main forum..he looses his temper when he sees someone crossing the line..hehehheee
Rizks- u can take me for lunch and dinner too... If this is still peanuts for u then take me for shopping... :)
arman, use ENGLISH buddy....
Pajju, in bad mood since morning?
Pajju bro, check your PM also..:)
I miss India and its street food..yum yum! Gotta convince my hubby to take a vacation back there soon.
okkkk pajju.sumtimes itz happen
dint get u ?
hey pajju wat are u doing,thiz is still illigal in gulf,e1 court has nt court has nt given approval in india fr that kind of relation,stop pajju dnt writ love letter to same sex:)
armane avoid caps lock , its really irritatin !!!
Pajju replied to ur love letter...:(
soniya and u too check ur PM .
VADA PAAV BHAJI WALE hame b tho koyi khilao.sum1 e1 invites us fr treat.i learnt frm sumwer that v have great person in QL who feel pleasure to giv treat..
bnb went to mannai to meet other boss :P Rizks check ur PM i send a love letter :)
thnx B&B.I Learn it frm my Gujrati friends.Little i can spk.
sry..i scared wid pajju.ok soniyaji,m nwe to thiz QL,i was nt knowing abt pajju bhai.n ofcourse i dnt wan stick hit.well i had many time whil i was kid.
BnB i can do more than tat, its just peanuts for me...:)
tinker aati kia paav khaane ? lol
soniya hectic , damn busy :(
Pajju- where is ur boss??? how dare u came to QL???
See i old you guys, no more TRANSLATIONS and our PAJJU bro has instructed us not to communicate in local lang ne more...
How do u do PAJJU BRO?
arman, i am partly GUJJU...kindly use ENGLISH in main forum or else MODs will come with their sticks here..heheheh
he he Soniya join us.
Armanek- ur gujarati is cute... he he
a serious not : No more Translation
bnb, i am a health conscious...vada pav and misal pav increases the weight..so would suggest u the same...:))))
Hu mumbai/Bangalore mathi avaya chhe
aiyyah, it seems that i am following a GUJJU THREAD now...lol
Rizks- mein kya karun sab log aise threads bhej rahe hai...
Eng: come on rizks, u can do this much for me
lol BnB abe kitna khaegi ? :)
Eng: Ok !
right tinker... I have been to north, west and south india. and I feel India is "best" and Indians are "the best"
sure rizks..pick me up from my place and please come with enough money in ur pocket... :)
nvr mind tinker bell..proud to b Indian
oh armanek...u too is gujju???
Mumbai's Vada Paav r the best !
Especially the chaats, paani puri's, Paav bhaaji's etc.
M feeling Hungry...:(
BnB and tinkerball lets go to Mumbai chowpatti and hav those dishes ? :)
gujrati,,welcome tame room ma.tame kem cho b&b
saeedkhan congrates bro..
Saeed- I am from Gujarat
saeedkhan congrats for ur 4th Marriage ! :)
i shall come, kindly arrange for me a 1st class Ticket with a Limosuine service and a room booking in a 5 star hotel with 3 meals every day...
thank you.
oh thats nice saeed. ur freedom is ending soon... he he..
BTW congrats and best wishes in advance
why u people start with such dishes every morning??? 2 days back some one started with bombay pav and I remembered misal pav..I want them badly now....
yummy yummy!!!
tinker is from God's own country ;-)
VGM to u saeed. I was staying at New bownpally.
saeed- I was in hyd for 3 years... :)
Vadapav...hmm..yummy yummy....
Soniya- will u please parcel me some???
tinker, u from mumbai?????
Any so called Goli Vada Pav or Mirchi bajji,pani puri in qatar,Baladiya will sack the people out of qatar.
There are many outlets in mumbai and i was eating everyday near dadar railyways station (west) near phool market.
Hey i got the link..here it is : http://golivadapav.com/
cheru, but i haven't seen such outlets in mumbai....
Rizkse, Yahoo India is the source.
Source ? :)