Potential of your ipad,how much?
Page last updated at 13:16 GMT+03:00, Friday, 22 October 2010
One third of iPad users shun apps
Many iPad owners are only using the apps that come with the device, research suggests.
About one-third of iPad owners have never downloaded any apps for the device, suggests a study.
Compiled by research firm Nielsen, the study questioned 5,000 people to find out how they used their notebooks, tablets, e-books and game gadgets.
It found that 32% of the iPad owners it quizzed had never downloaded any extra programs onto the device.
Of those that had bought apps, 62% bought a game and 54% paid for an e-book.
The study tried to find out if the different ways that devices could be used was driving changes in habits and the content that people were using.
It found that among US citizens, about 25% own a smartphone, 8% have netbooks, 6% have e-readers and 4% have tablets.
The results showed that tablets were passed around more than smartphones or e-readers. Nielsen figures suggest 46% of people share their tablet, compared to 34% of smartphone owners and 33% of e-reader users.
It also revealed that iPad owners tend to be younger, with 63% of them under 35 years old, and nearly two-thirds are male.
By contrast, owners of Amazon's Kindle e-book reader are 52% male and 47% are under 35.
The study also asked respondents about mobile adverts on their gadgets and found that 59% were happy to see it if it meant they got other content for free.
BBC © 2010
