Sexist or humorous ?
Sexist or Humorous ?
Would we react differently if a woman was driving and three men were in the boot ?
Aren’t adverts supposed to push boundries ?
What say you ?
________________________
Ford criticised for advert with women stuffed in the boot
The ad, rovoked an outcry after it was released onto the internet with women's rights groups attacking the company for insensitivity.
Ford's advertisement to promote the large boot space in its small car features three voluptuous young women. All have their hands and feet bound and their mouths gagged.
Silvio Berlusconi, the former Italian prime minister, who has been beset by sex scandals in Italy, beams proudly while giving a V-sign. The caption reads: "Leave your worries behind with the extra-large boot."
The advertisement was quickly disowned by Ford which said it had not authorised its publication.
One activist said "They're comparing women with baggage, it's sexist and objectifies with semi-nude women with their hands tied. "
Daniele Santanche, formerly an undersecretary in Mr Berlusconi's most recent government, said: "Depicting women as prisoners in the car is stupid.
"Mr Berlusconi treats women as princesses, not prisoners."
First of all, the ad is not even eye catching.......nonsense ad.
I bought the H&M boxers too. Damn hard to keep my stomach sucked in for more than a minute :O(
MUMBAI, India (AP) — The Indian unit of Ford Motor Co. has apologized for advertisements decried as demeaning to women, including one depicting Italy's former Prime Minister Silvio Berlusconi with a trio of bound women in the trunk of a car.
A Ford India spokeswoman said Monday that the company is investigating whether anyone at the automaker ever saw the print ads, which were never used commercially but appeared over the weekend on a website showcasing creative advertising.
The ads caused an uproar online and came just after India passed a new law on violence against women following a fatal gang rape of a student on a bus that prompted mass protests and spotlighted the status of women in India.
Full article here:
http://news.yahoo.com/ford-india-apologizes-over-berlusconi-bondage-ad-075001179--finance.html
different eyes, different minds, different meanings...
:)
Good, job snessy :) Though quality of Boxers was never questioned :P
Ok coming back to the topic. I just did a bit of "Googling" and it seems that FORD marketing manager appears to be person who has been deprived from sex for a long time. It seems that he has been asked to sit late in the office and chalk out the new advertisements. It is clearly reflected in the above adverts and some of the following, i am posting down under :D
deadman: It didn't take much persuasion on my part to encourage him to wear such sexy boxers, he agreed they were fabulous :-)
It's criminal act with consent.
I agree with Miss M. The ad somehow has a very sinister and twisted feel to it. However it has indeed served it's purpose!
Snessy: Good Marketing.... Hmmmm.. The adverts can often prove to be that way. But the question is how you promoted the stuff to your counterpart. Was it a motivational speech after he had it on or was it to give him guts to actually try that stuff? :P
BTW Toughest Marketing is all about promoting the soft skills :)
Beckham looks flippin' amazing in the H&M adverts...I bought my hubby those boxers, I'm a sucker for good marketing :-)
The third sriver is Vettel .
As for those who say it "objectifies" women. I agree it does. But then what about using Beckham to sell H&M underwear ?
Advertising has always been used to get the interest of the client..
THAT'S WESTERNER TALKING ABOUT WOMENS RIGHT.
THJE PICTURE IT SELF SAYS WHAT THEY TALK AND WHAT THEY
DO AND WHAT THEY WANT.
IT'S EASY MEDIA STUNT TO MAKE THE PRODUCT NUMBER ONE THOUGH FAILED ONE?????????????????????????
It's boring and tasteless. Enough so, not to even waste energy on talking about it.
I can recognise Hamilton and Olonso...who's the third F-1 driver?
You're a bright lad Deadman, I'm sure you can work it out for yourself ;-)
Snessy: Yes you are right about that, i wonder who the boys are >? :D
Well seeing the whole spectrum of ad's, no it isn't sexist. But it's still creepy.
Wow it is really wonderful
I can kidnap anybody whatever he was a guy or she was a girl
But is there any version for Kids
Dead man you are a good referance for QL :)
Now I think I need to buy this car..:)
And for those who thought it is not males who might be the victim, please refer to the following: :D
Deadman: are they the Kardashian sisters?
BTW its not limited to male offenders alone :P
Now its famous already!!
Neither. But as Sulieman has already suggested, it's to get people talking.
What's the point of this add? I mean look at the face of these women, looks like they are irritated. They don't look attractive either!
Really its a useless piece of advertisement which proves nothing. And why the hell is the driver happy?
FORD has a strange history btw. They were the first to actually design a BOX under driver's seat to smuggle "MOON-SHINE" and advertised their vehicle could out run any cop car at that time in US.
The advertisement helped the new design of the big boot to be shown
But they could use untied women in a full dress
but it won't take your attention, and the prove you are talking about it now and you might show it to your friends
So they make it sexy, humor, and it shows how big is the boot :-)
Exactly!
MM now you scaring us, You mean like the Texas Chain Saw Massacre!
What's creepy? Has no one here watched horror movies? He looks like he's going to cart them off into the woods, chop them into little bits and bury them.
Any publicity is good publicity!
Sign of pervphobia :P
Whats wrong in this... its just for humors... dont we enjoy husband-wife jokes,.... or male insulting, female insulting jokes.. they are just jokes
Whats so creepy abt it....
oh! and V is for Vendetta!
i agree with the activist...if it was a semi naked man i dont think it was going to grab so much attention...really it does objectify women in a very bad way.
Apparently i heard that such ads sells...why is that again?
what to do yani....?
berlusconi, quicked from italy seeks refuge in UK, learning to drive a right sided car, and the policewoman tried to book him...the other too, well they knew too much :(
no nothing bad in this all they want to show is that now even ford owners can keep 3-3 girlfriends and vice versa not only land cruiser owners... so i think they are simply thinking about middle class & we can say low class ppl (who cant afford big luxurious cars).. D
I just find it creepy. And I would find it creepy if it was a woman with 3 muscular half naked guys tied up in the back as well. It looks like they're advertising for serial killers.