Flat White Speciality Coffee celebrates Qatar National Sports Day in Collaboration with Rasen Adventure Sports

Flat White Coffee Speciality is pleased to celebrate Qatar National Sports Day through a social cycling ride organized in collaboration with Rasen Adventure Shop, Qatar’s leading cycling, outdoor and water sports retailer.

50 bike enthusiasts which included Flat White’s employees, customers and cycling professionals from Rasen gathered to take part in this sports activity. The 1 hour and 18 minutes ride covered the 25 km track from Flat White’s branch at The Pearl-Qatar to its branch at the Iconic 2022 building located in Aspire zone, at a speed of 20km per hour following safety rules. In compliance with MOPH guidelines, the participants were invited to bring their own road bikes and helmets.

The cycling ride provided the participants with a great combination of enjoyment, hard work, and comradery between riders, as well as a day of simply enjoying outdoor sports.

The social cycling ride formed part of various initiatives organised by Flat White on the occasion of National Sports Day, with the aim of promoting a healthy lifestyle through sports and encouraging the community to celebrate this special day.

The initiatives are in line with Flat White’s tagline BEYOND COFFEE, which represents various community-focused campaigns and activities.

Maryam Al Bader, founder of Flat White Specialty Coffee said “We love collaborating with brands and organisations that share with us the same vision. Qatar National Sports Day is an exceptional day for Qatar especially in 2022 the year we have all been waiting for. The idea was to organize a social ride that brings together cycling enthusiasts of different levels and we couldn’t think of a better partner than Rasen, one of the leading sports retailers in Qatar, who gladly shared with us their expertise in sports activities. We hope this collaboration will be the first of many partnerships to benefit the community and our country alike.”

Sheikh Abdullah Al Thani, founder of Rasen Adventure Sports said “We were pleased with the outcome of the social ride in collaboration with Flat White. As two Qatari brands, we believe that we share similar aspirations and look forward to more initiatives. Ultimately our mission is to change people’s lives through sports and a healthier lifestyle and today we managed to do just that.”

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