Kerala Bags International Award

Name: Qatar Living Classifieds
Rating: 4.1 (228 reviews)
Author: Qatar Living

By Arien •

Kerala Tourism wins international awards

Kerala Tourism has bagged honours at the International Pacific Asia Travel Association (PATA) Gold Awards 2009.

It bagged the Gold Award in the marketing (state/city destination category), while its entry ‘Dream Season in God’s Own Country’ was adjudged the ‘best in class’ from among 236 entries worldwide.

Positioning the southern state as an affordable and inviting destination and making it an all-season’s destination, ‘Dream Season in God’s Country’ was targeted at the growing domestic travellers.

Officials said the campaign was responsible for around 15.2% increase in tourist arrivals during the off-season last year despite the global meltdown.

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Kerala Bags International Award

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