VLCC launches Food Label Reading Session

VLCC launches Food Label Reading Session

Initiative to be held at participating QATAR hypermarkets and supermarkets

Qatar–Premierwellness brand VLCC commenceditsannual Anti-Obesity campaign with the launch of their ‘Food Label Reading Session’ to be held at hypermarkets and supermarkets across Qatar, today onwards.

“A recent World Health Organization report suggested that more than 2.1 billion people —close to 30 per cent of the global population—are overweight or obese.  As this public health issue grows, we are committed to helping raise awareness in Qatar by educating residents about the importance of food labels.  VLCC’s ‘Food Label Reading Session’ will focus on helping participants understand the contents of food labels, including nutritional values, to ensure they make informed choices while pursuing healthy eating habits”,said Mrs.VandanaLuthra, Founder, VLCC.

Topics being covered in the label reading sessions include product-specific information like serving size, calories, and nutrient information, as well as footnotes regarding Daily Values (DV).  The session will provide consumers with valuable insight regarding recommended dietary guidelines for important nutrients, including fats, sodium and fiber. Understanding food labels helps consumersmake quick, well-informed food choices, enabling a healthy well-balanced diet.

Since 2001, VLCChas been observing the 26th of November as Anti-Obesity Day™ and as a run up to the occasion undertakesvarious initiatives to create awareness about obesity and its ill effects.VLCC’s Anti-Obesity campaign has gained momentum over the years, receiving global recognition.

About Anti-Obesity Day

Anti-Obesity Day was founded in 2001 by Mrs.VandanaLuthra, Founder, VLCC, who initiated the first step towards launching a campaign to create an awareness about obesity - a public health hazard which was spreading globally. The “Orange Dot” is an icon representingthe brand’s on-goingfight against obesity. Taking the Orange Pledge (www.orangepledge.com) means one symbolically commitsto fight obesity and lead a healthier life. The month-long drive by VLCC includes talk shows with health experts, health camps, counselling sessions along with healthy living propagation through media sources among other campaigns and activities.

About VLCC

Guided by the vision of “Transforming Lives”, the VLCC Group seeks to urge self-transformation, spread happiness and imbibe every individual with wellness for life. By redefining wellness, VLCC has revolutionized the wellness industry to acquire the status of being the Number 1 Wellness Brand across South Asia, South East Asia and the Middle East, with a presence in over 300 locations across 121 cities and 16 countries with direct company managed operations in India, Sri Lanka, Bangladesh, Nepal, Malaysia, Singapore, UAE, Oman, Bahrain, Qatar and Kuwait.

VLCC is widely recognized for its scientific weight loss solutions and its therapeutic approach to beauty treatments. With a staff strength of nearly 6000, over two-third of whom are experienced specialists including medical doctors, nutritionists, psychologists, cosmetologists and physiotherapists and having served over 10 million customers since its inception, VLCC is the largest and most-preferred brand in the Wellness domain in the countries it operates in.

Disclaimer:

VLCC Health Care Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, an initial public offer of its equity shares and has filed a Draft Red Herring Prospectus dated September 23, 2015 (“DRHP”) with the Securities and Exchange Board of India (“SEBI”). The DRHP is available on the websites of SEBI, BSE, NSE at www.sebi.gov.in, www.bseindia.com, www.nseindia.com, respectively and of the Book Running Lead Managers,ICICI Securities Limited, Citigroup Global Markets India Private Limited and Axis Capital Limited at www.icicisecurities.com, http://www.online.citibank.co.in/rhtm/citigroupglobalscreen1.htm and www.axiscapital.co.in. Investors should not rely on the DRHP for making any investment decision, and should note that investment in equity shares involves a high degree of risk, and for details see the section titled “Risk Factors” in the red herring prospectus, when available.

Any securities referred to herein have not been and will not be registered under the U.S. Securities Act of 1933, as amended (the “Securities Act”), and may not be offered or sold in the United States absent registration or an exemption from registration under the Securities Act. There is no intention to register any securities referred to herein in the United States or to make a public offering of the securities in the United States.

Any securities referred to herein have not been and will not be registered under the U.S. Securities Act of 1933, as amended (the “Securities Act”), and may not be offered or sold in the United States absent registration or an exemption from registration under the Securities Act. There is no intention to register any securities referred to herein in the United States or to make a public offering of the securities in the United States.