It's the world which moves closer to digits and brevity that is now closer to us. We have moved from long speeches; from voluminous books. Now we have those tablets like the one we used to carry to kindergarten. We are used to typing what we want to now in a small search box on our PC screen and getting enlightened. This is a world negotiated into being by those small giants: Google, Apple, Facebook, Youtube and what not...
Any venture we are about to start must accord with the pulse of this generation. Old modes of persuasion is now out of the box. New communication strategies and advertising techniques will only keep you in good stead. Today, the growing consumer culture has spawned many advertising campaigns, methods, strategies and products. But there is only a few which cater to the needs of entrepreneurs and businessmen who focus on the generation next
The Solutions is an advertising and PR venture based in Doha, Qatar. Capitalizing on the huge resources of the city which thrives on its potential both as a commercial metropolis and as a region which oozes the richness of Arab culture-significantly, the city which hosts 2022 Football world cup-Five point is a venture of experts in the advertising arena and aims to make itself alive through continuous research on and renovation of its strategies. Aiming the current technology savvy generation who are used to the evolving generation of the technology, Five Point unveils the following modes of operation.