It is healthy to know your stand Ragnarock, and everyone else in this page. I'm sure many appreciates your view. Here's mine...

There is no grey area. Just black or white (not about color of skin) but right or wrong, or truth or false. Say for example Transformers fiction (like the Harry Potter fiction), unlike the Potter series, Transformers had drawn the line, if you are an autobot or a decepticon, nothing in between. The mega-success Potter happens to just show its true "grey" color at this stage, not at the early stage where it wanted to draw and create its own "fantasy world" of fans.

Marketing 101, take in the market first, once the market is in (millions by the way), then you can dictate the steering wheel. So, now, everyone's hooked, whether you're part of the "love Harry" or "hate Harry." If you like it, then you belong to the "love Harry" millions of fans out there, if you dont, then you belong to the BILLIONS of "hate Harry" group.