This might not be helpful to your dissertation, but its a thought I often have.

I am surprised that Qatar isn't really into billboard marketting.
Businesses and event organisers here seem to rely heavily on word of mouth.

& The use of internet for marketting purposes is also generally poor. I'm always struggling to find out info about doha businesses online (even if its just a map of how to get to the place)...I always come to QL for help. Businesses here just don't seem utilize the internet well.