The chain cafes of Souq Waqif are crowded as almost all of their customers there are locals who does not care the price for a cup of coffee or capuccino. The rich Qataris are considering to spend that amount on a tea or coffee as a dignity and prestige and the guys who are running those chain cafes like Dagen Das, Starbucks and Tea Leaf are aware of it and they want to encash the attitude of the locals. Dont get surprized if you see a Montblanc, Zara or even a Chanel Boutique there.