I've seen this press release in a number of outlets, and it's very interesting that at no time is the issue of cost raised.

I am assuming that with this technology, once you are onboard your phone will connect to the base station on the aircraft, rather than the base stations on the ground, so your data will be going through QA's technology.

The obvious implication will be that QA will be able to charge you whatever they want to be the intermediary between you and your telephony provider.

I am just imagining now someone sitting on a QA flight bound for Berlin sending 300 texts, only to discover that the QA price, let's say, US$1 each, or maybe more.

If QA is going to offer this sort of service you would think the polite thing to do is disclose the price rather than implying that they have invested millions in the technology and that it will be offered for free.