Yes, i would agree the plans in themselves seem very simple, you pay x amount, you use x amount plus whatever bonus the plan gives you, regardless of what you use your credits on i.e. sms, mms, local calls, international calls, with a flat rate regardless of time of day or day.
As I said in the original post, and what you have said, the comparison is difficult. Regarding the comparison to what, well, that one is easy. Qtel have Shahry in various forms, and Hala in various forms, pus a few special offers regardless of the package.
The onus is on Voda to demonstrate to the market that their plans are better value, not the other way round. Qtel has an advantage in that it has a proven network, a base of subscribers and the difficulty that that base of subscribers will have in migrating to a new number.
It is useless saying "Vodaphone gives you more", people want to see demonstrable economic benefits before changing to a new provider. No matter how appealing the marketing bumph is with penguins jumping into a sea of freedom, the price people pay for their services at the end of the month is the acid test. Voda has seemed to underestimate the churn from the incumbent.
That said, the economic benefits of using the Flexi plans still seem to be elusive, just read the previous 55 posts for proof. The benefits ma be as clear as daylight to you guys who have worked on the launch, but it is seriously lacking for normal consumers like me.
Personally, I would have adopted a more aggressive marketing campaign, highlighting the flexibility of the plan, the economic benefits COMPARED to Qtel, and the promise that Voda will deliver a world class network in Qatar.
The way you guys have marketed your introduction and first impressions into the Qatari market sells your entire organization short.
Yes, i would agree the plans in themselves seem very simple, you pay x amount, you use x amount plus whatever bonus the plan gives you, regardless of what you use your credits on i.e. sms, mms, local calls, international calls, with a flat rate regardless of time of day or day.
As I said in the original post, and what you have said, the comparison is difficult. Regarding the comparison to what, well, that one is easy. Qtel have Shahry in various forms, and Hala in various forms, pus a few special offers regardless of the package.
The onus is on Voda to demonstrate to the market that their plans are better value, not the other way round. Qtel has an advantage in that it has a proven network, a base of subscribers and the difficulty that that base of subscribers will have in migrating to a new number.
It is useless saying "Vodaphone gives you more", people want to see demonstrable economic benefits before changing to a new provider. No matter how appealing the marketing bumph is with penguins jumping into a sea of freedom, the price people pay for their services at the end of the month is the acid test. Voda has seemed to underestimate the churn from the incumbent.
That said, the economic benefits of using the Flexi plans still seem to be elusive, just read the previous 55 posts for proof. The benefits ma be as clear as daylight to you guys who have worked on the launch, but it is seriously lacking for normal consumers like me.
Personally, I would have adopted a more aggressive marketing campaign, highlighting the flexibility of the plan, the economic benefits COMPARED to Qtel, and the promise that Voda will deliver a world class network in Qatar.
The way you guys have marketed your introduction and first impressions into the Qatari market sells your entire organization short.