With VF since the only option of payment is a direct debit/credit card, you do not have credit risk, this is passed on to the credit card issuer whilst Qtel takes on its shoulders customer credit risk. Since you do not have this risk, you should pass on the price advantage to the customer, which you clearly are not.
VF has historically postioned itself as the Yuppie brand of choice, and the segment characteristics remain the same here in that you are targeting educated professional who can read between the lines.
Guerilla marketing is fun initially from a customer perspective - to sit and watch, but in the long run it is not sufficient to lure one away from the competition.
You do not have a value proposition to offer, being new, young and fun needs to translate to new pricing, and fun product schemes, wanting which we will end up with the naked emperor syndrome.
I apologize for this long winded post, but I write this as I am keen proponent of the laissez faire model of economics and wish to see fair competition in the market place.
Rgds,
J.J
Mob: 500-5437
" Winning is not everything, it is the only thing. Second place goes to the first loser " - J.Johnson
Grandma/ Grahame,
With VF since the only option of payment is a direct debit/credit card, you do not have credit risk, this is passed on to the credit card issuer whilst Qtel takes on its shoulders customer credit risk. Since you do not have this risk, you should pass on the price advantage to the customer, which you clearly are not.
VF has historically postioned itself as the Yuppie brand of choice, and the segment characteristics remain the same here in that you are targeting educated professional who can read between the lines.
Guerilla marketing is fun initially from a customer perspective - to sit and watch, but in the long run it is not sufficient to lure one away from the competition.
You do not have a value proposition to offer, being new, young and fun needs to translate to new pricing, and fun product schemes, wanting which we will end up with the naked emperor syndrome.
I apologize for this long winded post, but I write this as I am keen proponent of the laissez faire model of economics and wish to see fair competition in the market place.
Rgds,
J.J
Mob: 500-5437
" Winning is not everything, it is the only thing. Second place goes to the first loser " - J.Johnson