I didn't know this before either. I only recognized the Qtel brand.

With this re-branding, it will take some time to adjust to, but as with anything new, initial negative comments or uncomfortableness will settle into normal after a while, so it should be fine, going forward.

A few years ago, there were some issues with the quality of service, which should have been all ironed out by now and IMHO, this re-branding is timely.

Any competitions for innovative ideas dress up the new brand, other than communicating its meaning?