It is what the authoring is referring to in this piece : The country asks tourists and expatriate workers who help build the country and shape the economy to cover up and dress modestly, respecting the culture of the country but still offering alcohol and night clubs. This begs the question whether the campaign is driven by religious or social incentives. A classic case of “for your eyes only” is plaguing the nation, which turns a blind eye to alcohol consumption, which too is banned in Islam.