Imagine within a 100m stretch of a 3 lane highway you have around you drivers from more than 20 different nationalities, with different intellectual levels, temperaments & empathy - and almost all trying to outdo one another.

Switching lanes at an inch of opportunity to move ahead, with NO indication - just swerve in front of you where you have about half a second to realise their action and hit the brake.

And some who would tailgate you so close you thought you had backseat passengers! Or drive at 40km/h in the fast lane thinking that they are doing safety a favour.

Who could and how do we instill awareness in these people? Which language(s) would make them understand clearly. Safety campaign posters in Arabic & English would be met with blank stares from most of them. Either they could not understand it or they just did not care.

Oh...not to forget mobile addict drivers & speeding drivers who pause for 'selfies' everytime they pass the traffic speed cameras on the highway.