HMC wins Cannes Media award for nursing video
Hamad Medical Corporation (HMC) has been named a 2015 Cannes Corporate Media and TV Awards winner for its video, 'Nursing: A Noble Profession.'
The short video, filmed at various HMC locations and featuring a number of Qatari nurses, took the Silver Award in the Marketing Communication category during a ceremony held in Cannes, France on Thursday evening.
Produced by Doha-based Resolution Films, the video depicts a day in the life of several HMC nurses, exploring both why they entered the nursing field and their impact on Qatar’s healthcare system.
Produced to help illustrate the full dimensions of nursing care and to engage young Qataris who are considering a career in the field, the unscripted film features real HMC nurses and demonstrates the important role they play as the frontline of Qatar's healthcare system.
The film is the anchor production in a five-part series HMC commissioned to help illustrate the broad and far-reaching role of today’s nurse. The series also includes four two-minute profile pieces that follow experienced nurses, three Qatari and one Tunisian, as they balance full-time work and home life; using their knowledge, expertise and compassion for their patients to navigate the often complex and fast-moving environment of today's nursing practice.
The film, available in both English and Arabic, was funded by the Academic Health System, a collaboration of major education, research and healthcare institutions in Qatar. [QNA, Gulf Times]
