Bald Rick - KIA hired the head of design from Audi couple of years back. These are his designs. They're called "the tiger snout" or something or other.

It might be good looking, but the new car cheap plastic smell is terrible. I used to rent these. Made my stomach turn (even with cars a few months old). Horribly unrefined drive - both Sportage and Cerrato. Like there are pebbles in the engine or something.