...or was it an extempore campaign by the agency? Identifying the opportunity spot on and taking full advantage of the buzz generated by the spotted penguin on doha corniche. I think the ad campaign fails to leave an image of the product in consumer's mind. For me, I can't recall what the product was until I go back to watch the video again.

Does the advert induce consumers to go back and watch the campaign again?

If it was a Guerrilla marketing campaign, not sure.