When you are buying any chain, you can ask them to show that 916 is printed in the hook. I believe in all Jewelery there will be a mark of 916 in somewhere to identify it. If not through plain eye but at least through magnified Glasses. So make sure you ask the salesperson the same and anywhere you buy you have to bargain in the making charges anyway. It's up to your talent. Gold prices across all outlets are same the difference is in the making charges. Malabar Gold, Damas and Joyalukkas all similar IMO.