Whether it's Facebook, linktree app, hi5 or the latest social networking craze on the block they all have one thing in common as far as your online business is concerned - potential. This potential could have many forms - prospective clients, customers, reviewers, visitors - the list goes on and on. But how can you leverage this huge potential and turn it into some positive force in your business? How exactly can you convert the teeming population of internet users on these sites looking for anything good enough to hold their attention?