Social Media and Digital Media Training

3-DaysInbound, Social Media & Digital Marketing Training

LEARNING OUTCOMES 

• Create and/or improve a strategy for measuring and improving digital media effectiveness
• Review current approaches and identify areas for improving performance
• Search engine optimization (SEO), pay per click (PPC) marketing including Google Ad Words, LinkedIn Ads and Facebook Ads
• Social media including Facebook, Twitter, blogging, etc.
• Online advertising including ad networks and behavioral targeting
• Email marketing including deliverability
• Site content and copy
• Digital Marketing Strategy and Planning

TOPICS COVERED IN THE WORKSHOP

• Digital Marketing Overview
• SEO – Search Engine Optimization
• Google Ad Words – Search Engine Marketing | Display Advertising
• Google+ Local & Google Places – Connecting your business with local customers
• Inbound Digital Marketing Concepts and Implementation
  • Social Media Marketing – Strategy | Blogs | Facebook | Twitter | LinkedIn | Google+
  • Video Marketing – YouTube
  • Facebook & LinkedIn Advertising
  • Email Marketing

DELIVERY STYLE

• Covering best practice and using case studies and practical examples throughout, the course offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout so that the material covered can be implemented immediately.

WHO SHOULD ATTEND THIS WORKSHOP

• Students and Fresh Graduates
• Job Seekers
• Marketing Executives
• Sales Executives
• Marketing Managers
• Sales Managers
• SME Owners
• Any one who is interested in SEO and Digital Marketing
• Web Designer